Marketing Tools: SEO

Marketing Tools: SEO
Video: .MP4, AVC, 1280x720, 15 fps | Audio: English, AAC, 48 KHz, 2 Ch | Duration: 1h 37m | 309 MB
Instructor: Brad Batesole

Today's marketing professionals have a wide array of SEO tools at their disposal. With so many options, choosing the right tools for technical optimization, content optimization, offsite optimization, and competitive research can be tricky. In this course, Brad Batesole covers must-haves for your SEO tool kit, including Google Search Console, Google web.dev, Screaming Frog SEO Spider, Google Keyword Planner, SEMrush, Siteliner, and more. Not just for pros, these tools can help anyone concerned with their SEO performance gauge how their site is doing, see how it stacks up against the competition, and make measurable improvements.

Topics include:

Setting SEO goals
Working with Google Search Console
Evaluating SEO problems
Using Google diagnostic tools, including web.dev
Configuring and using the Screaming Frog SEO Spider
Getting started with Keyword Planner
Structuring data
Using SEMrush
Conducting keyword research
Using BuzzSumo for content research
Homepage
https://www.lynda.com/Marketing-tutorials/Marketing-Tools-SEO/2808551-2.html

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Marketing Tools: SEO

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